The “Growth Initiative AC ²” is brought into being from the founder region Aachen. Small and medium-sized enterprises shall be sponsored. The slogan is “Let your company shine.” We operate daily in a flexible environment. The day-to-day business leaves only a little time for strategic considerations. With AC ² we finally had the opportunity to develop a sustainable growth plan. The focus of the assignment was the redesign and expansion of distribution channels of the company. With our concept, we proved the third place.